After numerous successful clothing-swapping events and the realization that reuse is an important element in saving the environment, the idea of creating a second hand store, formed solely from donations, emerged.

In March 2007, 7A, a unique, one of a kind second hand store, was launched. 7A opened with a spectacular fashion show in which volunteers modeled clothes from the store, striding the runway like professionals. The store’s collection consists of items in great condition, all obtained by donations and with all the proceeds going towards social action initiatives. The store has clothes, bags, shoes and accessories, and customers come for the fashionable items, low prices, friendly staff, and to help a good cause.